Indian Council for Market Research (ICMR) was established in the year 1996 to revolutionize the way companies look at research. Founded by the eminent economist and management guru Prof. Arindam Chaudhuri to provide market research services amalgamated with consulting inputs.
ICMR is a holistic solution provider from identification of problem areas to implementation of consulting solutions. From market intelligence (product information, competitive strategy and overall market environment) inputs to strategic consulting, ICMR caters to a wide gamut of clients from corporates to government bodies.
ICMR started its operation in the field of economic research with a dedicated business group called Economic Research Group (ERG) which dealt with various macro, micro and socio-economic researches and then diversified into commercial and corporate market research.
Today various divisions of ICMR provides end to end research solutions customized according to the requirements of its clients. We have the following divisions at ICMR which are the areas of our specialization:
- Brand and Consumer Research
- Applied Economic Research (ERG)
- Social Sector Research
- Large Scale Survey
- Media Research
ICMR, in collaboration with Daily Indian Media as the media partner and the Indian Institute of Planning and Management (IIPM) as the academic partner has been critical to the launch of PowerBrands India. ICMR has been instrumental in carrying out an extensive survey to short list the top 200 PowerBrands across different categories in the country.